Creative

Landdd & Trillium Alpine Guides
Photography
For Landdd and Trillium Alpine Guides, I documented a hiking expedition to Eliot Glacier on Mount Hood through a series of candid photographs designed to capture the authenticity of the outdoor experience. Rather than relying on staged imagery, I focused on visual storytelling, documenting the journey as it naturally unfolded.

The resulting content provided both brands with an authentic visual narrative that reflected their shared commitment to adventure, exploration, and community, while creating versatile assets for digital marketing, social media, and brand storytelling initiatives.




The Downbeat
Content Creation                                                                                                                                  
For The Downbeat, I produced social media content for the inaugural Rhythm & Brunch event series, with the goal of increasing awareness and driving attendance through authentic storytelling. The content recapped the atmosphere and guest experience from the first-ever Rhythm & Brunch, capturing candid moments of connection, music, and celebration. By highlighting the event's vibrant energy and sense of community, the campaign generated strong engagement across social media and contributed to nearly doubling attendance at the following brunch.





RTRO
Art Direction & Styling                                                                                                                                  
Mauris leo erat, placerat quis semper eu, pulvinar in est. Nam eget justo quis ligula faucibus pretium ac nec mi. Aliquam lacus est, auctor sed arcu at, luctus condimentum lectus. Quisque vitae eleifend quam, vel suscipit nisl. Duis efficitur est nunc, eget efficitur felis porttitor in. Donec facilisis ultrices mattis. Quisque blandit ac enim non accumsan. Donec euismod magna turpis, ut blandit purus tempor sit amet. Suspendisse et hendrerit mi. Integer gravida, sapien quis ullamcorper auctor, metus eros aliquet ante, ut dictum ipsum tortor eget elit. Maecenas eu rutrum dui, ut faucibus lectus. Vivamus porttitor bibendum tortor.






MRKT DEUX & RHUDE
Art Direction                                                                                                                                  




MRKT DEUX & ALYX
Art Direction
At MRKT DEUX, I art directed two visually captivating short films, using storytelling to showcase new merchandise and highlight the brand’s latest arrivals. These films were seamlessly integrated into display ads, social media campaigns, and in-store displays. By crafting a compelling narrative, I ensured the content resonated with the audience, elevating brand identity and driving customer engagement across multiple platforms.





4Ocean
Narrative & Video Production For 4ocean, I was commissioned to create a 30-second campaign film aimed at deepening awareness of the brand’s mission. With an emphasis on emotional resonance, the piece juxtaposes the beauty of marine life with the harsh realities of pollution. Through striking visuals and a direct call to action, the video invites viewers to take part in the urgent, collective effort to protect our oceans.





Éstudio Orgánico
Creative DirectionInspired by Éstudio Orgánico’s ethos, I envisioned a look book that was visually lush, and vibrant. Aligning closely with the brand's core value of sustainability, I explored scenic locations in Oregon to pay homage to nature while accentuating the showcased modular garment. To capture the essence of this project, I meticulously crafted a vision board to guide and enhance my styling and photography direction.




“BOYHOOD”
35 MM, 2020
Photography “BOYHOOD” is a tender visual study of brotherhood among Black men, unfolding against the golden hues of an upstate New York autumn. Captured on 35mm film, the series evokes a sense of warmth, ease, and quiet strength; honoring moments of stillness, joy, and connection shared.









Technical

Machus
Email MarketingAt MACHUS, I implemented targeted email and SMS marketing campaigns to promote new arrivals, sales, and key customer touch points. Leveraged AI-driven automated email sequences to enhance customer service and engagement, ensuring timely follow-ups with shoppers. This strategy successfully nurtured customer relationships, increased repeat purchases, and strengthened brand loyalty.





sweetgreen
Soicial Campaign Strategy
 For Sweetgreen, I developed a dynamic social media campaign. The strategy leveraged interactive content, user-generated campaigns, and engagement-boosting initiatives, including the ‘Green Bowl Challenge’ and ‘Sustainability Hero Contest.’ Through contests, seasonal activations, and community-driven content, the campaign aimed to enhance online and in-store traffic while reinforcing Sweetgreen’s commitment to sustainability and healthy living.





KEEN Footwear
Digital Ecosystem  Evaluation
For Keen, I conducted a comprehensive digital ecosystem evaluation, analyzing their online presence, customer journey, and digital marketing effectiveness. Assessed website performance, social media strategy, and e-commerce integration to identify opportunities for growth and optimization. Provided strategic recommendations to enhance digital engagement, streamline user experience, and strengthen KEEN’s online brand presence.






Good Will Industries
Social Campaign Strategy For Goodwill, I developed a strategic social media campaign to reposition Goodwill beyond its image as a retail store, emphasizing its impact on job training, placement services, and environmental sustainability. The strategy focused on storytelling, community engagement, and educational content to highlight Goodwill’s contributions to social and environmental causes, reinforcing it’s brand identity as a nonprofit committed to positive change.









About  Me

O’Maree Adderly
oradderly@gmail.com
LinkedIn
Are.na





What I’m listening to: 



What I’m reading:

What I’m doing: Hello!


I am O’Maree Adderly, a buyer and marketer who’s always been obsessed with product, culture, and how people connect with brands. I have 5+ years of experience blending digital strategy, visual storytelling, and consumer insights.






The Secret History by  Donna  Tartt






Education
Master of Science in Marketing
Florida International University


Bachelor of Science in Public Relations, Advertising, and Applied Coomunications
Florida International University




Employment Site Merchandiser
Landdd
2026 — Present

Merchandise Coordinator
RTRO
2024 — 2025

Digital Marketing Producer
The Contingent
2023 — 2024

Artist-In-Residence — Visual Arts
Creative Futures Collective
2023 — 2023

Retail Operations Manager
Rag & Bone
2022 — 2023

Assistant Buyer
Starboard Group
2020 — 2022

Retail Brand Marketing
MRKT DEUX
2020 — 2020

Digital Marketing Specialist
MiamiDREAM Properties
2018 — 2019

Inventory & Data Entry Intern
The Webster
2017 — 2017




Skills
Art Direction
Campaign Development
Consumer Behavior Analysis
Data Analytics
Digital Marketing
Ecommerce Strategy
Integrated Communications
Merchandise Planning
Photography
Project Management
SEO & SEM
Visual Storytelling




Exhibitions
“BOYHOOD”
Photography
Soho House Miami
2023




Press
Kappa x Vanessa Beecroft 
FLAUNT Magazine
2019    






Last Updated 24.06.26